The Life-giver is present; and, since 1878, when he took his great power and began the exercise of his authority, none of his members need to sleep. -Thy Kingdom Come, 1891, page 240.
C Russell's commercialization of Christ's presence started well before 1914, a intensional marketing devise.
The beginning roots of the WTS's exploitation of Christ started back then and continues on to this day.
Doesn't every publishing house have a marketing scheme to draw attention to their published goods.