I can only see a desperately, sad, hurting non-jw being sucked in by this; and they are. Living in a private hell, looking for their personal paradise. "smart" and "dumb" people are equallyy sucked in. A PHD is no guaratee.
“Everyone is influenced and persuaded daily in various ways,” writes the late Margaret Singer, “but the vulnerability to influence varies. The ability to fend off persuaders is reduced when one is rushed, stressed, uncertain, lonely, indifferent, uninformed, distracted, or fatigued…. Also affecting vulnerability are the status and power of the persuader…. No one type of person is prone to become involved with cults. About two-thirds of those studied have been normal young persons induced to join groups in periods of personal crisis, [such as] broken romance or failures to get the job or college of their choice. Vulnerable, the young person affiliates with a cult offering promises of unconditional love, new mental powers, and social utopia. Since modern cults are persistent and often deceptive in their recruiting, many prospective group members have no accurate knowledge of the cult and almost no understanding of what eventually will be expected of them as long-term members.” 1