It may appear to be written for High School teenagers and their parents, but the real impact will be on people like my parents who have little interest in even studying popular science.
What it does is reinforce the idea, through mind control tactics on those susceptible, that the WTS can expose holes in scientific information using common sense logic. It presents them as a knowledgible authority for those who lack the education and understanding to see through the manipulation.
Worst of all, it misrepresents real science, where intelligent disagreement and dispute are encouraged. The fact that there is no official forum on the Watchtower.org website shows quite plainly their stance on intelligent disagreement with Watchtower doctrine and "scholarship."
I would really love to pick this brochure apart, yet somehow maintain a professional, objective, and non-emotional tone about it. Something that doesn't scream "angry apostate."