Stilla, Hmm you got me there, I thought the conventon you mentioned, was "the millions now living will never die." campaign.
The Reason I thought Advertise Advertise was Russel, was that he was a business man that ran a haberdashery and sold it before starting his rag. ( Oh well 9 out of ten ain't bad.)
The name of the seat of God I think was in the pleiades constellation or something.