Try not to wince.
*** w52 12/15 p. 747 District Assemblies During 1952 ***
Vainly the world tries by selfish pursuits, by self-indulgence, pleasure-seeking and excesses to find joy and happiness. On the other hand, Jehovah’s witnesses by engaging in the pure worship are seen to be the happiest and most joyful people under the sun.
*** w61 7/1 p. 387 Neighbor Love No Substitute for Love of God ***
Thus it is a common failing in Christendom to be concerned only about showing neighbor love, letting the more important commandment, to love God with one’s whole heart, mind, soul and strength, be entirely lost sight of. So we find many well-meaning professed Christians busying themselves with the "social gospel," with humanitarian projects, such as fighting diseases, political corruption, economic and social evils, but they give little if any thought to the first and greater commandment, to whether this truly is God’s will for them or not. Consciously or unconsciously they justify their lack of love of God because of their demonstrating what they consider to be neighbor love.... True, those manifesting neighbor love may insist that they love God and this is the way they show it. But that is merely their own construction of matters. God’s Word tells us that "this is what the love of God means, that we observe his commandments." So unless we obey God’s requirements for us we may not claim to be loving him.
*** km 12/87 pp. 3-4 par. 5 Anticipating the Needs of the Harvest ***
At times, it may be necessary to deny ourselves some of the things we would really like to have in order to support Jehovah’s house of worship. It is not unusual to observe this taking place among Jehovah’s people today. (Prov. 3:9, 10) It is this self-sacrificing love for the worldwide brotherhood in obedience to Jesus’ "new commandment" and example that makes Jehovah’s Witnesses stand out today as true disciples.
*** w90 11/15 p. 14 pars. 13-14 "The Greatest of These Is Love" ***
[T]he world is so joyless because of selfishness, the lack of love. But Jehovah’s Witnesses have love among themselves, and they have love for their heavenly Father. ... Love is also greater than the spirit’s fruit of peace. Because of the lack of love, the world is filled with friction and strife. But Jehovah’s people are at peace with one another throughout the earth.
*** w05 9/1 p. 26 Mennonites Search for Bible Truth ***
A few days later, the church elders came to the home of Johann’s family with an ultimatum for the interested ones: "We heard that Jehovah’s Witnesses visited you. You must forbid them to return, and unless you hand over their literature to be burned, you face expulsion." They had had just one Bible study with the Witnesses, so this presented a formidable test. "We cannot do as you ask," replied one of the family heads. "Those people came to teach us the Bible." How did the elders react? They expelled them for studying the Bible! This was a cruel blow indeed. The cart belonging to the colony cheese factory passed by the home of one family without collecting their milk, denying them their only source of income. One family head was dismissed from his job. Another was turned away from buying supplies at the colony store, and his ten-year-old daughter was expelled from school.... Many Mennonites complain about a lack of love in their community. But Jehovah’s Witnesses take an interest in one another.