I was reading the Branch Manual and there is a section on how the Society reacts to negative matter that is printed about them.
Seems their own counsel didn't apply when you consider their lawsuit against Quotes.
Others who have felt the Society lets things die hoping it will blow over, can rest assured that their thoughts are factual and correct.
16. PRINTED MATTER AGAINST JEHOVAH'S WITNESSES
If some organization or individuals puts out printed matter against us, even if it has libelous charges, as a general policy we do not retaliate with legal action. Neither do we publish details about it to answer such charges.
Our basic policy is to ignore these attacks and let them die rather than give them greater publicity.
We prefer to concentrate on the positive activity of Kingdom preaching. If the Brach Committee feels it is wise to take some steps to counteract negative reports that may adversely affect our work, they should make their recommendations to the Chairman's Committee. If approved, the Chairman's Committee will oversee the preparation of appropriate responses to false statements and negative media attacks.