I do not like the title and do not label myself with it.
While I understand that sentiment, I liken it to certain kennings or epithets used against groups of people.
I am fat. So, by not labeling myself as "fat", I only make people uncomfortable around me, and disillusion myself.
I am an Apostate (I like capitalizing it). Therefore, I only disillusion myself by trying to avoid the title.
I believe that in today's Watchtower, the Society labeled themselves as apostates. However, I don't like to disgrace myself through association with them.