Remember the disgust they had when Christians would always be talking and singing about Jesus? remember when they would say things like, "it's like they are in love with Jesus or something!"
They made fun of songs like 'Jesus Take the Wheel' or even children's songs like 'Jesus Loves Me'.
Jesus has always been a minor actor in their world. They aren't even allowed to talk (pray) to Jesus, their supposed King. I think this is all a ruse to look more mainstream because they are bleeding adherents lately. If you remember you can't fully know what the wt teaches until you join. That is what a few elders and my jw told me. You mean the wt doesn't actually say what it means? oh, kind of like a cult? or mlm scheme?
They use Jesus' name like a talisman at the end of a prayer, lip service is all.