Interesting they say produced instead of printed. I wonder how much of that number includes downloads?
Yes, my question as well, Doubting Bro.
As former JWs, we ought to know better than becoming mesmerized by their figures.
There is no way there are that many hard copies of that tract (it really is no longer a magazine) floating around or stored away to rot.
My guess is each time someone clicks on jw. org to read the magaizne, it counts as one copy. So if you click it for immediate reading but don't save it to your platform, the next time you want to read it, you have to go through the process all over again and it counts as another copy and so on.
It's like Youtube views - each time you watch your favourite Youtube videos, you increase the viewer numbers - even though you are the same person viewing it multiple times.
Time was when you purchased a single magazine and used it over and over - but it still counted as just one magazine, Nowadays, depending on your viewing and storing habits, your one magazine can end up representing several views or "copies" by you alone. Thus these big numbers are not really that impressive at all.