Words can be incredibly powerful when used on people to persuade them to think a certain way. It becomes considerably worse when people don't even know it's being used on them. Take for example, Obama's speeches (just an example, not injecting politics into the discussion). The majority of Obama's speeches were filled with NLP language. Which is why many people deemed him a brilliant orator. Did he know about it or was his speech writer to blame? He was very well aware of it. Because certain NLP language he used required certain body movements. This is just one example of how certain persuasion techniques can be used to manipulate. Liberty Mutual insurance and how they associate their little jingle and the Statue of Liberty is another. Liberty Mutual is really notorious as they use different techniques in their commercials. GEICO insurance and Progressive are two other notorious ones.
Ever wonder why McDonald's uses the slogan "I'm loving it!" with no customer present or saying it? See by them using the word "I'm" they automatically include their viewers. By seeing this slogan repetitively (coupled with the red and yellow colors) McDonald's is hoping to program the subconscious of their customers to adopt this phrase as well. To adopt this feeling and sentiment. Remember, whatever is in our subconscious is treated as real and has to be played out in real life. Our mind cannot distinguish between what's real and what's not. Which is why our dreams make us scream, sweat, raise blood pressure, and heart rate. So once the JW teachings reach the subconscious they become a part of our reality.
Our subconscious is also able to control our heart rate, breathing, blood circulation, digestion, bile release, insulin release, etc. Everything in our subconscious is on autopilot which is why our conscious mind is not overwhelmed with all of these and hundreds of more bodily functions and processes. Just imagine if we had to tell our body to do all of these functions? We wouldn't be able to handle it!
I now want to point you guys to how the Watchower writing department also uses specific wording (sometimes NLP) to manipulate the friends to remain loyal. By continually using the name jehovah and linking this name to the organization/governing body (hence their religion name) it further programs the mind of members to identify them as one and the same. For example, they will say something like "jesus knows" or "jehovah provides" or "jehovah expects" or "jehovah sees", etc. So they will continue this association between the organization and jehovah to program the mind. They also use the "us against them" or "black and white" technique which so many cults use nowadays. This is done by their constant use of the words "us, we, them, and they" among others. So using the specific name "jehovah" and associating this name with everything they say, publish, and preach, all of this eventually reaches the subconscious mind by repetitive affirmation. Then once this happens the association becomes permanent. This is the reason why so many of us have a hard time convincing relatives and friends that the organization and God are not the same.I have copied and pasted the 2019 October issue of the Watchtower study magazine to point out when these techniques are being used. There's so much more I'd like to point out but this post would turn into a book. So I will start with the phallus masonic god jehovah and the black and white techniques. And I certainly encourage any of you who are familiar with persuasion techniques to highlight whatever you may see as well:
WERE you born after the year 1914? If so, you have lived your entire life during “the last days” of the present system of things. (2 Tim. 3:1) All of us have heard about the events that Jesus foretold for this time. These include wars, food shortages, earthquakes, pestilences, an increasing of lawlessness, and the persecution of Jehovah’s people. (Matt. 24:3, 7-9, 12; Luke 21:10-12) We have also seen people behave in the way foretold by the apostle Paul. (See the box “ The Way People Are Now.”) As worshippers of Jehovah, we are convinced that we are living during “the final part of the days.”—Mic. 4:1.
2 Because so much time has passed since 1914, we must now be living in the last of “the last days.” Since the end is so near, we need to know the answers to some important questions: What events will occur at the end of “the last days”? And what does Jehovah expect us to do while we wait for those events?
3 "Read 1 Thessalonians 5:1-3. Paul mentions “Jehovah’s day.” As used in this context, this refers to the time period that begins with the attack on “Babylon the Great,” the world empire of false religion, and ends with Armageddon. . . . . ."
4 We know some things about the declaration of “peace and security.” However, other things we do not know. We do not know what will lead up to it or how the declaration will be made. And we do not know whether it will involve just one proclamation or a series of announcements. Whatever happens, we do know this: We should not be fooled into thinking that world leaders can actually achieve world peace. Rather, it is that declaration that we have been told to watch for. It is the signal that “Jehovah’s day” is about to begin!
5 Read 1 Thessalonians 5:4-6. Paul’s exhortation tells us how we can make sure that we are ready for “Jehovah’s day.” We should “not sleep on as the rest do.” We must “stay awake” and remain alert. For example, we need to be alert to the danger of compromising our neutrality by getting drawn into the world’s political issues. If we were to get involved, we could become “part of the world.” (John 15:19) We know that God’s Kingdom is the only hope for world peace.
6 Besides staying awake ourselves, we also want to help others wake up to what the Bible foretold would happen in the world. Let us remember that once the great tribulation begins, it will be too late for people to turn to Jehovah. That is why our preaching work is so urgent!
7 In the short time remaining before his “day” begins, Jehovah expects us to keep busy in the preaching work. We need to make sure that we are “having plenty to do in the work of the Lord.” (1 Cor. 15:58) Jesus foretold what we would do. When he spoke about all the significant things that would happen during the last days, he added: “Also, in all the nations, the good news has to be preached first.” (Mark 13:4, 8, 10; Matt. 24:14) Just think: Every time you go in the ministry, you are having a share in fulfilling that Bible prophecy!
8 What can we say about the progress of the Kingdom-preaching work? Year by year, this work is moving ahead. For example, think [NLP power word] about the increase in the number of Kingdom proclaimers worldwide during the last days. In 1914, there were 5,155 publishers in 43 lands. Today, there are some 8.5 million publishers in 240 lands! Even so, our work is not yet over. We must keep proclaiming God’s Kingdom as the only solution to all mankind’s problems.—Ps. 145:11-13.
9 Our Kingdom-preaching work will not be finished until Jehovah says it is over. How much time is left for people to come to know Jehovah God and Jesus Christ? (John 17:3) We cannot say. We do know that until the great tribulation begins, any who are “rightly disposed for everlasting life” can still respond to the good news. (Acts 13:48) How can we help these people before it is too late?
10 Through his organization, Jehovah is giving us all that we need to teach people the truth. For example, we receive training each week at the midweek meeting. This meeting helps us know what to say on initial calls and return visits. And it teaches us how to conduct Bible studies. Jehovah’s organization has also provided the items in our Teaching Toolbox. These items help us to . . .
- start conversations,
- stimulate interest,
- motivate people to want to learn more,
- teach the truth on Bible studies, and
- invite interested ones to visit our website and our Kingdom Halls.
Of course, it is not enough simply to have these tools. We must use them. * For example, if after a refreshing conversation with an interested person, you leave him a tract or magazine, he will be able to do further reading until you are able to contact him again. It is our personal responsibility to keep busy every month in the Kingdom-preaching work.
11 As another example of how Jehovah is helping people learn the truth, consider the Online Bible Study Lessons on jw.org®. (Look under BIBLE TEACHINGS > ONLINE LESSONS.) Why were these lessons created? Each month, tens of thousands of people around the world search the Internet for Bible lessons. The lessons on our website can introduce these people to the truth of God’s Word. Some of the people you talk to may be hesitant to accept a personal Bible study. If so, show them this feature on our website or send them a link to the lessons.
12 Our Online Bible Study Lessons cover these subjects: “The Bible and Its Author,” “The Bible’s Main Characters,” and “The Bible’s Message of Hope.” . . . . Within those subjects, they teach:
- How the Bible can help a person
- Who Jehovah, Jesus, and the angels are
- Why God created humans
- Why suffering and evil exist
The lessons also discuss how Jehovah will . . .
- end suffering and death,
- bring the dead back to life, and
- replace failed human governments with God’s Kingdom.
14 Read Matthew 28:19, 20. As we conduct Bible studies, we have to try our best to “make disciples . . . , teaching them to observe all the things [Jesus has] commanded.” We need to help people understand how important it is for them to take their stand for Jehovah and his Kingdom. . . .
15 As mentioned earlier, there is very little time between now and the end of this system of things. For this reason, we cannot afford to keep studying the Bible with people who have no clear intention of becoming Christ’s disciples. (1 Cor. 9:26) Our work is urgent! There are many people who have yet to hear the Kingdom message before it is too late.
16 Read Revelation 18:2, 4, 5, 8. These verses identify something else that Jehovah expects of his worshippers. All true Christians must maintain a clear distinction . . . .
17 A true Christian must make sure that his secular employment has nothing to do with Babylon the Great. (2 Cor. 6:14-17) . . . . Why do we take such a firm stand? Because we do not want to share in the works and sins of religious organizations that are unclean in God’s eyes.—Isa. 52:11.
18 Years ago, a self-employed elder was asked by a contractor to accept a small carpentry job at a church in the town where the brother lived. . . . . If our brother had compromised his stand, it could have been his picture in the paper. Think of how damaging that would have been to his reputation among his fellow Christians! Think, too, of how Jehovah would have felt.
19 According to Bible prophecy, the next major event that will soon take place on the world scene is the nations’ proclamation of “peace and security.” Thanks to what Jehovah has taught us, we know that the nations will not achieve real and lasting peace. What should we do before that event occurs and sudden destruction follows? Jehovah expects us to keep busy preaching the Kingdom message and trying to make more disciples. At the same time, we need to keep separate from all false religion. . . . .
20 There are other events to follow during the last of “the last days.” There are also other things that Jehovah expects us to do. What are these, and how can we prepare ourselves for everything that is coming in the near future? We will see in the next article.