Wha Happened: Interesting, I hadn't known they villanized the VCR - before coming out with their own tapes and DVDs.
Based on my experience with the "Bible study" - I think that to indoctrinate someone you need face to face contact. Establish that they are needy, love bomb them, then start with the "rules" they must follow to "belong".
So I'd guess that the internet site would be lite on facts and dogma, much more so than the official site, but push the "looming Armageddon" and the "big happy family safe in Jehovah's care". And you can be part of it - just meet us at your local KH!
How effective will it be? Depends how well they do it. Main thing is, it cannot address the biggest problem - they cannot keep members in, especially not the born-in kids.
Anyway, time will tell.
Retro