I do recall a few years ago the CO's "encouraged" the local BOE to put a resolution for the congregation to send a specific amount out of local funds to the WWW each month. The congo I was in at the time I think maybe sent $100. So, on top of the approximately $800 that went each month was an additional $100. $900 to cover the literature as well as the branch overhead.
Let's say that the rags cost 10 cents each to produce and the congo has 100 publishers. Each pub orders 5 public WT + 5 Awakes + 1 private WT + 1 KM, so 12 mags per month per pub. That would be about $120 in direct costs vs $900. Now, figure that books cost about $2 a book on average (that would include the larger Bibles as well as the thin paperbacks) and there are an average of 50 books needed per month(that could be high). So another $100 in direct costs. Plus shipping is say, $30 per month.
We're up to $250 vs $900, still a nice profit. However, the branch overhead must be considered. You've got the running of the buildings, food and whatnot for the Bethelites, branch coorespondance, telephone, office equipment, travel, ect. I would say that the overhead is at least equal to the direct cost of producing literature. So, say $500 vs $900. In the US and other Western countries, they may well be turning a profit.
However, I'm sure that in developing countries in say Eastern Europe and Africa, the donation per publisher is MUCH less than $8 per publisher per month. I'd venture to guess that number is closer to $2 pppm. Now, you've got a money loser at $250 v $200. In addition, those folks seem to "place" more literature than do the JWs in the developed countries. So, it may well be that the literature costs are $350 + $250 for overhead (using the same number as western countries to reconize the lower cost of living) or $600 v $200 in donated funds.
The big question from a financial standpoint is how much profit are they making from the developed countries and is it enough to offset the losses in the underdeveloped countries? Also, I've noticed that donations have slipped off from several years ago in the congregations I've attended. And they're no way near the 50 cents per issue they were receiving prior to going to a strictly donation arrangement. I think the bound volumes were like $15 the last time I paid for one. That's a serious profit margin.
Perhaps the cutbacks are forcing them to become more efficient because they were so used to the built in profit margin that they were wasteful (like the government). Now, they have to act like a business, thus the cutbacks. But, unless they figure out a way to increase the cashflow in the western countries they will eventually need to change the business model. That means continued cuts in overhead which is probably bloated anyway and reductions in the literature printed if the costs continue to rise faster than the donations.
I guess that's a long winded way of agreeing with both Daniel-p and LWT! I think they are still profiting from printing operations but not to the degree that they once were and that the profit margin will continue to shrink unless they continue to make changes.