Interestingly, his biblecover seems to be (for me) exact the same as the actual printed one. In a video they showed different covers and explained, that 146 different cover-versions are tested. So 2011 the cover decision was already dropped. Or I'am wrong?
Video: https://www.jw.org/en/jehovahs-witnesses/activities/publishing/building-new-bible-video/
Start at 2:45 for the different covers.