KerryKing - I think the reference to "large construction projects" is a boilerplate reference that gets put in just for effect. There are no ongoing large projects at present that I have heard of.
So, what is the objective of this direction?
I personally think they are trying to simply reengage kids who are graduating. The number of young who are leaving is staggering, and they know that it bodes the total demise of the religion if they don't slow it down. Yet, they have nothing meaningful to offer these young folks as they leave school. What to do? What to do? What to do?
Answer: dangle something in front of them that sounds exciting, even if it doesn't actually exist.