Not news to me DoC - the ultra conservative views of the Bible Belt are well known. I agree that this video is hardly the worst in terms outright hatred and vitriol. I also agree that this will likely be old news very quickly.
Having said that, the potential for a couple of days of media interest and publicity, even if limited to Western Europe, is not to be sniffed at, not least because once that publicity is out there on the web then it there to be found by anyone researching JW teachings and attitudes.
No longer is it possible for the organisation to keep it's more controversial opinions hidden or critical comment limited to those in the know. Everything that is being posted is a little more material that counters and exposes the WT message for what it really is.