wokeup: Instilling subliminal messages in commercial art goes back decades.
Yes, subliminal imaging is an advertising industry standard.
Subliminal imaging has been used by artists for centuries. It certainly is nothing new.
The controversy that surrounds the subliminal image is whether or not it actually has any effect on human behavior. This is the point that many will argue over (besides whether or not the artist inserted the subliminals deliberately). I have met many people who get very uncomfortable and agitated when they are confronted with the idea. When I have questioned them about why it upsets them, some have revealed that they do not like the idea that they are susceptible to 'mind control' by something that they can't see. They are resistant to it because they view subliminal imaging as an affront to their intelligence. And it frightens some people, too..
LisaRose: ....there is no evidence that people actually react to things that are not perceived on a conscious level. The often quoted study of placing subliminal ads for popcorn at movie theaters causing people to buy more popcorn has never been substantiated.
The use of subliminal imaging to test its effect on human behavior is used in psychology and there have been many scientific studies that have supported the theory that subliminal imaging has an effect on behavior.
From pg. 100 of Handbook on the Economics of Discrimination by William M. Rodgers:
Devine (1989) conducted a clever experiment to test whether very subtle factors could influence categorizations. One hundred and twenty-nine students enrolled in an introductory psychology course at Ohio State University participated in the experiment for course credit. Participants took the Modern Racism Scale to determine their prejudice level. Participants were then shown Subliminal images) appearing on a computer screen for less than 30 milliseconds) of words associated with the social category ‘black’ (for example, black, poor, ghetto and negroes) using the stimuli priming method developed by Bargh and Pietromonaco (1982). Subjects were told that the experimenter was interested in how people form impressions. They were asked to read the famous ‘Donald paragraph’ which is a 12-sentence paragraph that has Donald engaging in ambiguously hostile behaviors like withholding rent until an apartment is painted or demanding money back at a retail store. The results were startling: participants who had been given the subliminal images rated Donald as significantly more hostile, and this was true for all prejudice levels. This experiment demonstrates the power of implicit associations and how such associations have been measured.
Another study that measures brain activity in response to subliminal images:
How the Brain Translates Money into Force: A Neuroimaging Study of Subliminal Motivation
Abstract:
Unconscious motivation in humans is often inferred but rarely demonstrated empirically. We imaged motivational processes, implemented in a paradigm that varied the amount and reportability of monetary rewards for which subjects exerted physical effort. We show that, even when subjects cannot report how much money is at stake, they nevertheless deploy more force for higher amounts. Such a motivational effect is underpinned by engagement of a specific basal forebrain region. Our findings thus reveal this region as a key node in brain circuitry that enables expected rewards to energize behavior, without the need for the subjects`awareness.
There are other studies besides the two examples I just posted, that have been done with more scientific rigour than the popcorn study, that support the theory that subliminal images can effect behavior.