This quote reminded me of JWs so I had to post it for everyone...
He who begins by loving Christianity better than truth, will proceed by loving his own sect or church better than Christianity, and end in loving himself better than all.
-- Samuel Taylor Coleridge, Aids to Reflection, "Moral and Religious Aphorisms," aph. 25 (1825)
Appologies to all of you who thought I was talking about something else... what can I say... sex sells.