Tiki hit the nail on the head; "They are so obsessed with outward appearances...when the inner person is what is truly important..."
This was one of my major objections 50 years ago, although I was unable to articulate it so succinctly.
"Pasta" CT Russell stressed the importance of developing a "Christ-like" personality, as did most of the Zion's Watch Tower traveling representatives back in the day. Today you can find this in the Bible Students. If you ever have an opportunity to get to know one, I think you will find a side-by-side comparison of a typical Bible Student and one of Jehovah's Witnesses enlightening.
Fear not! I have not abandoned my atheism, nor am I about to. I am simply sharing my own experience. During the time I was working on my replica-reprint adventures, my research brought me into contact with a few modern day Bible Students, and I found them to be gentlemen with whom I enjoyed communicating; REALLY nice guys!
I'm not endorsing their doctrines or sticking with Pasta Russell. I think that I'm a pretty nice guy too, and I achieve that without any Bibles, Pyramidology or pasta Russell t-shirts. If I was to search for flaws in their character, I would say that one thing I found was some serious protectivism in regard to Bible Student history - as though they saw themselves as the angels blocking sinners from the entrance to Eden or the "Holy of Holies." They would clam up when discussions like the TRUE causes of Russell's death were brought up.
I forgive them, they're nice guys.