I believe that the only information the article provided regarding the actual event was:
The event will take place at 4 p.m. on Dec. 3 at the Eggspress restaurant at 8028 Marcel-Villeneuve Avenue.
I took the time to expand on that - adding the actual day of the week for example - oh, and the actual full address of the venue including the zip/post code, useful for popping into your favourite online/cell phone map to work out how far away it is - sure not much, but I thought the event was important enough to take that little extra bit of time, after all, anything that helps people attend, or decide if they can attend....
But, yeah, why bother adding that information?
I have learned over the years from media reps that it's so much better if part of the article is posted with a link and readers then go to the news organization responsible for the information so they, the media organization, finds out how many people read the article. If there's lots of interest in the subject, more articles will follow.
OK, sure, fully understand your thought principle here, a kind of 'clicks-before-facts' adage - I can run with that.