millie: I would love to know the name of the media consulting firm that was used!
sparrow: Orphan Crow we need your research superpowers.
Actually, at the time that jworg was launched, I did do some digging around. What I found may or may not be related to the rebranding of jworg, but it was interesting.
The name I came up with was Frankie Wellman. Salt Lake City. He is a JW who runs meekspace.org (and was going to launch meekvideo.org back in early 2014 but it never got off the ground once jworg was up and running).
Anyways, Frankie's website, netholics, has underwent several transformations and this is their website from Feb 2014: https://web.archive.org/web/20140209161558/http://www.netholics.com/
Frankie 'fits' the profile of someone who could have been involved in the rebranding, etc. and he operates a company that would serve the purposes of jworg quite well (and, coincidentally, he lives in the capital of Mormonville).
Mind you, there are many JWs involved in the media world with their own companies or employed in digital media production.
This latest video to surface out of the summer convention could have been outsourced to a JW production company. It would explain the 'worldly' soundtrack and the use of shutterstock video footage.