The Org's Writing Committee think that if they repeat a lie often enough, the sheep will believe it! Seems to be true for most J.W.'s, sadly.
For lurkers who think everyone here is a "lying apostate", read Revelation 20:1-12, then read the latest Org quote, and compare it with the link.
Watchtower March 15 2016 - Page 22, paragraph 19:
"Guided by an ever-increasing understanding of God’s inspired Word along with what will be revealed in the new scrolls,....under the direction of the King, Jesus Christ!" [during his 1000 years reign]