What a mockery that statement is to over 99% of their followers. There is nothing biblically that makes the JW memorial day important to anyone that does not partake.
They still continue to say
It is the only event that Jesus specifically commanded his followers to observe.
Since they don't partake they are not followers of Jesus' command although the Watchtower tricks them into thinking that they are.
It is a ritual that they observe worldwide with instructions to all congregations to follow "the same pattern" by singing two songs, passing the emblems, and saying 'amen' to four prayers.
This is what they have said about rituals in the past. The Watchtower 83 11/1 states
Burns and other Catholic authorities may feel that a host of other “ritualistic” things can be helpful in worshiping God. But note what Jesus Christ said about “the kind of worshipper the Father wants.” To a woman who thought worship at a particular mountain was necessary, Jesus declared: “God is spirit, and those who worship must worship in spirit and truth.” Worshiping “in spirit” clearly rules out the use of visual aids, as is also indicated by the apostle Paul, who said that Christians walk “by faith and not by sight.”—John 4:23, 24; 2 Corinthians 5:7, Catholic Jerusalem Bible.
The passing of the emblems is much more than a 'visual aid' it is very hands on as well and as noted by many ex JWs, a visual sign of rejection.
The article states that there are questions that people they invite might have and they included examples which are -
"What will happen at the event" How long will it last? Is there a dress code? Is there and admittance fee? Will collections be taken?"
The Watchtower really does have money on its mind.
Further into the article they explain to Elders that they need to be targeting inactive JWs. They are really getting extreme. Here are some of their instructions -
"Give them loving attention...Assure them of your affection and your desire to help in any way you can...After the memorial, keep in touch with these dear brothers and sisters."
These are JWs that aren't d'fd but no longer participate, even still they are told to show emotions that don't exist. But worse, this is left to the Elders and not to other JWs who personally know them, maybe for many years and have spent much time with them and who really did love them at one point in time.
Instead, all the other JWs are told to show their love to them only when they actually attend the memorial.