Well, it was a 'Squibb' sign before WT took over the building
It's a classic New York style sign - I reckon the new owners will just replace it with a new name in the same style.
The sign for Kentile Floors, on Ninth Street in Gowanus, harks back to a time when Brooklyn was synonymous with industry — and probably asbestos.
The Eagle Clothing sign, visible from Second Avenue in Gowanus, is
another example of classic sign — one that reminds our editor’s dad of
suits he once purchased.
This “. R” sign in Red Hook, at the intersection of Delavan and Richard
streets, is our favorite. It once said “E.J. Trum,” for a paper product
manufacturer. A furniture store took its place and tried to tear down
the letters — but the R and one of the periods remain.