I personally think that the JW broadcasts are harming the organization from a analytical point of view. People can evaluate information deeper when they listen to a person acknowledging that he is one of the JWS leaders of this organization.
This recent bread slicing drama doesn't make for an appealing analogy, probably because of destroying good food. Not so much when viewed in rich modern countries but in Africa a person might have to work a whole day for a loaf of quality fresh bread.
The action of cutting off a part of ones body symbolized by a loaf of bread with a knife and tossing the left over into a trash can doesn't look appealing either.
Propagates fear perhaps but I think that was the inherent intent.
The fear mongering continues for the WTS. , I predicted this recently being that the WTS's own doctrines have obvious failed, making the WTS heads a bit nervous and paranoid about member retention.
I also wonder if the realization of the lower amount of people getting baptized into this religion is fueling up the fear mongering as well.