Have you seen their videos? Disney has nothing to worry about. Or anybody else. Check out some of these fantastic links developed by *gasp* Christendom's Churches.
http://www.interviewwithgod.com/playprayer.htm - some lovely flash movies.
www.gospelcom.net - a fantastic resource
http://bible.crosswalk.com/ - online bible study aids
The WTS won't produce anything of this calibre, because they would have to give up a measure of control. The NWT is not available online. I can't highlight or do decent searches on their CD. This org-run-by-committee moves too slowly to be able to rapidly change their delivery style.
I don't think the org is equipped to deal with this multimedia age. Or this multimedia-savvy generation.