The transformation from Watchtower to JW.org is nothing short of remarkable.
Animated cartoons (Caleb and Sophia), the new JW.org Slogan, International Convention websites (featuring previously unthinkable entertainment in the Kingdom Hall) - how long do you think this has been in the works for?
I feel very uneasy about what is happening - it's so sudden, seems like it all happened within the space of a year.
I sense some intelligence about all this, as if it has been some carefully orchestated performance - to dazzle and distract.
The Kingdom Ministry of 1999 was totally against the Internet and now they seem to embrace it along with tablets and smartphones.
Why the sudden change? Do you think it is anything to do with social media?
Is it to attract new recuirts? Keep existing ones? If so, then they are not really interested in "truth" but more about retaining their existing membership above all else.
Is it a case of "if you can't beat them, then join them"?