So it turns out this is NOT some fake ad campaign, as if created by BO haterz: instead, whoda thunk non-profit organizations are actually pretty good at demonstrating HOW organizations become non-profits in the first place, by coming up with dumb and irresponsible ideas like these.
eg 6 of the 21 panels show young people drinking, and a few focus on binge drinking. If the goal is to communicate to young people the unspoken message that it's OK to drink if only you buy health insurance, then it's a great example of social irresponsibility; just imagine the effect this'll have on DUI arrests/convictions, deaths by drunk drivers, etc. It's going to be interesting to see the reactions of groups like MADD (Mothers Against Drunk Drivers), etc.
Nevertheless, it's a pretty sad state of affairs when Mike Judge's movie "Idiocracy" * is apparently more prophetic than the Bible.
(* the plot-line of Idiocracy is based on Darwinian principles, where the majority of 'smart' people decide NOT to reproduce for the sake of the Planet, etc, but the dumber ones DO, resulting in a gradual dummying-down of the gene pool in the future.)
However, I suppose if the ad campaign is trying to get people to talk about the website and the Affordable Care Act (based on the principle from advertising that says, "there is no such thing as bad publicity"), the ad campaign will succeed beyond its wildest dreams and will quickly go viral.