We need to keep in mind regarding the cost to the society of producing the books that the shipping cost is extra and shipping the books costs more than producing them.
Still, they cannot compare the costs of their books to those in a bookstore which have incredible mark ups.
The cost to produce the new bible is higher than to produce the regular 1984 edition but cost nowhere near the price charged for a similar Bible in a book store.
If publishers are donating $10 for these Bibles the society will come out ahead.