I've just noticed that the logo for JW.org is a registered trademark.
This is how the logo appears on the back cover of the new magazines...
Maybe I'm overthinking this, but I'm struggling to understand why a website for a religious organization that purports to be involved in not-for-profit educational work needs to register a trademark for its website. A trademark is something commercial companies use to protect their goods or services. Here's what the Wiki article on trademarks has to say....
The essential function of a trademark is to exclusively identify the commercial source or origin of products or services, so a trademark, properly called, indicates source or serves as a badge of origin. In other words, trademarks serve to identify a particular business as the source of goods or services.
Again, I struggle to see the justification for registering a trademark for a logo to a website address when the website in question is not supposed to be commercial in nature.
Anyway, I thought it might be worth a quick JWN-brainstorm. Why did they do this?