Frenchy, I read the same post on H20.
I believe the Society is trying to be politically correct in public while the poor ignorant publishers - with children - will still do what "their Bible trained consciences" guide them to do. And who has trained their consciences - since the Bible is quite silent on blood transfusions?
Just like the Questions from Readers on voting in January, (and I heard a rumor that voting was worded such so that JW's would be allowed to vote in France - enough to try to change political views - and perhaps tax laws?) the rank and file JW will be kept in line by their elders and the strong, unspoken word, of the Governing Body of the Watchtower Bible and Tract Society, Inc.
In other words, everything has changed in public - nothing in private. I grew up that way - it is hypocritical especially in light that we are told that we have to follow them.