As far back as the late 1800's the WTS. has been exploiting the basic beliefs of Christianity in its endeavorers to attract attention to its publicized goods.
The variable dates proclaimed of the return of Christ, the great tribulation , Armageddon etc. were all exploited vehicles with this endeavored in mind.
But it was really fear that held the structure of the religion in place all those years. The impeding doom of mankind being in last days
is still propagated to this very day and still imposes fear in to people's minds the exact same way it did 100 years ago.
The marketing strategy with this religious publishing house has continued on for over a century, dates have been changed, names of
the organization's leading magazines have been changed but the core strategy of the organization is marketing fear.
To a certain degree it has unfortunately worked.