You'll want to read this book immediately.
'Combatting Cult Mind Control' by Steve Hassan (you can get it in paperback, used, for less than ten bucks)
Please review this video playlist. Hassan is one of the speakers.
Your goal is to "empower people to think for themselves". One of your hurdles is getting them past their fears and phobias. One of these fears is a fear of apostate thinking/literature/websites. Until they can get past this, they will not be able to digest information that is critical of WT.