That's so cute... You think they care.
For example, the rule was changed in 1981 to target Ray Franz. For pure spite against a single individual, the Society made up a rule for everyone. The Pharisees pale in comparison to the Watchtower, where man-made rules and adding to the word of God are concerned. You think they're unaware of their actions? You believe they can be reasoned with? They print magazines that say they must be obeyed or God won't love you. They print magazines that say they speak for God and if you don't agree with something they say, then you're confused and demonized. Jesus only preached for 3 years and he'd given up on the Pharisees before he died. These type have been around for nearly 100 years (counting from Rutherford) and, no doubt, getting letters from concerned people about their shitty attitude. They didn't care then and they're sick of hearing about it.
Predecessors to these men called themselves "the Christ", in which Jesus was only part. These guys are worse and the only thing they've learned from the history of JWs and Watchtower articles is how to be sneakier. Now they couch their self-idolization in JWese code. They feign humility while demanding obedience and worship. Just be glad they don't have the political authority of the Pharisees or every DFed JW would be murdered. I firmly believe that will be part of the Great Tribulation. The only thing holding the corrupt Society and elders from slaughtering dissenters is the legal ramifications. When the governments crumble and anarchy reigns, one WT article claiming God is ruling through the GB is all they'll need to start sentencing apostates to death.
I have spoken these things to YOU that YOU may not be stumbled. Men will expel YOU from the synagogue. In fact, the hour is coming when everyone that kills YOU will imagine he has rendered a sacred service to God. But they will do these things because they have not come to know either the Father or me. Nevertheless, I have spoken these things to YOU that, when the hour for them arrives, YOU may remember I told them to YOU. - John 16:1-4