The "Good News" is a heavy buzz term that any Witness will need no elaboration to understand unquestionably. It seems illogical, to me, for the Witnesses to call their message the "good news."
I used to go door to door with a message of "whatever you are doing right now is wrong and will get you killed unless you preach door to door like me." That's not good news that's bad news!
From the householder's perspective they are going to need to make a full lifestyle change. They are used to living their life the best they can and trusting in their own experience and cognitive ability. According to the Witnesses "good news" the householder's effrots, in whole, are all in vain and completely dead without going to Kingdom Hall meetings, doing personal study with the Watchtower's Bible commentaries and preaching all they learn from said commentaries door to door.
I hate to break to them, but this is not good news.
How can the Witnesses reconcile Jesus words in Matthew 11?
Matthew 11: 28-30 - 28 “Come to me, all you who are weary and burdened, and I will give you rest. 29 Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls. 30 For my yoke is easy and my burden is light.”
Being surprised at your door with someone telling you that all you efforts are in vain and that you need to fundamentally change how you think is not light or easy, sorry.