WT writers are all taking turns kissing the Governing Body's ass.
Think about it? If your'e a writer at Bethel and you see brother Kiss Ass write this article about such and such and he always manages to throw in a few kiss ass lines about the FD&S. And you know brother Kiss Ass's writing is mediocre but he manages to keep his some what prestigious job at Bethel because he has more or less mastered the art of "how to win friends and influence people" through ass kissing. This in turn puts a lot of pressure on the rest of the writers to do the same, or better for job security.
Even if that is not wholly true and for sure this is an assumption. So lets look at another possible scenario:
Dunlap & R. Franz were both writers for the WT corporation, they started to have "independent thinking" they accidentally let a few words slip out in their conversation to some people and word got back to some of the GB(I forget the exact details but close enough). Soon the witch hunt begins with certain members of the GB working to get these guys the hell out organization, and to make a long story short they both get the boot along with some others. Everyone in the writing department gets word of it, either through the GB or from others in the Borg that are their friends.
So what type of effect is this having on the writers? I'm sure the position is a coveted one, and no writer wants to loose his place in WT land. So each one is sure to make known in whatever way he can to the Governing Body that he is not in any way like Dunlap&Franz. For job security and to prove their loyalty to the Organization they find a ways to prove their loyalty and trust by including in their writing some form the need to keep trusting in the F&DS or some form of praise to the GB in almost any article they write if the subject lends itself as a handy place to do so.
I'm even thinking that the GB itself has even toned down some praise stuff that goes into the WT and other publications because it sounded to cult like even for their hard of hearing wax filled ears. They probably don't even have to remind any writer to put in a few good words for the F&DS.I think every writer for the WT is scared shit-less and so in order to keep their ratty writing job will take every opportunity to kiss the ass of the GB when ever they can when writing for the WT lest they loose their shitty jobs.
With all the recent lay-offs at Bethel they feel even more pressure to kiss the GB's ass. And so I say expect even more F&DS(GB)worship in the WT with no let up in sight for the future.