I wonder what the FREE GIFT is?
It's a keychain.
If I recall correctly, it has the "no blood" red-bag-with-a-line-through-it graphic that appears on the DPA / No Blood Card on one side, and the circuit leasing website on the other.
A CO once gave me one. He was pretty adamant about not letting "spiritually weak" publishers know about this leasing arrangement, as it might stumble some...