A small "mom and pop" corner store was owned by a witness couple in the town were I live. They were given the command to quit selling tobacco products or be DF'ed. Tobacco products are a major part of the revenue and any small store like that.
They refused the "request" of the elders and were DF'ed. It caused quite a commotion in our town and made the front page of the local papers. The local witnesses were all regaded as a bunch of screwballs.
The man taped the newspaper article to the front door of his house (glass window) and it stayed up for a few years. I am sure that detered a few dubs from knocking on his door...