The new announcement in August is the redesign of the Watchtower organization
into a Cargo Cult https://www.youtube.com/watch?v=qmlYe2KS0-Y
It will be an easy sell the the rank and file because of the similarities of the Watchtower to these cults.
After World War II anthropologists discovered that an unusual religion had developed among
the islanders of the South Pacific. It was oriented around the concept of cargo.
This religion, known as the Cargo Cult, held that if the proper ceremonies were performed
shipments of riches (substitute: Paradise earth) would be sent from some heavenly place.
It was all very logical to the islanders. The islanders saw that they worked hard but
were poor whereas the Europeans and Americans ( replace with, "the Governing Body" )
did not work but instead wrote things down on paper and in due time a shipment of wonderful things would arrive.
The Cargo Cult members built replicas of airports and airplanes out of twigs and branches
and made the sounds associated with airplanes to try to activate the shipment of cargo.
In addition to ceremonies at the replicas of airports in the jungle there was another interesting type of ceremony.
Islanders would build a hut in the forest and the cultees would bring money and leave it in the hut
in expectation that it would grow. Sometime replicas of briefcases would be used to hold the money.
Unfortunately the money would often be stolen from these jungle banks
leaving the islanders even poorer than they were before. Sound familar ?