Relative technical sophistication of religious websites

by besty 8 Replies latest jw friends

  • besty
    besty

    A quick summary of website trackers used by:

    jw.org - 0 trackers (not even Google Analytics - wow - they really are in broadcast mode) PageRank 5

    mormon.org - 5 trackers - incl. 2 kinds of visitor analytics - they are spending $$ on this as a pro-active campaign with measurable results - PageRank 6

    churchofgod.org - similar to jw.org - PageRank 4

    adventist.org - Google Analytics only - PageRank 6

    catholic.org - 26 trackers incl. many ad networks - these guys are monetizing their audience (huffpost has 19 trackers for comparison) - PageRank 3

    scientology.org - 8 trackers (maybe some advertising revenue) PageRank 6

    My 0.02 - JW's and CoG etc - true believers who are seriously not interested in who their audience are or how they use the website. In a very traditional brochure-ware approach to the web - no kidding the WTS is a printing company and it shows. Inside the WTS it feels like Web 1.0

    Scientology and Mormons - spending $$$ on building an audience, tracking them all the way to membership - the Scientologists for sure know the lifetime $$$ value of an average member and will know to the cent what to spend to convert them

    Catholic - different league - content/publishing play with a fully monetized audience for the website alone - no specific goal to convert people - that would be a side benefit of raking millions of dollars per year from the website as a business unit

  • besty
    besty

    thinking about it the WTS almost certainly use offline web analytics auch as http://www.deep-software.com/

  • mariu
    mariu

    catholic.org is very obviously not an official church website, while all the others are. Actually, it looks like a content farm.

  • besty
  • besty
    besty

    bumping this, given recent threads on effectiveness of jw dot org

    as of today they still have 0 tracking code on their website, meaning if they are analysing traffic they are using offline tools.

    mormon.org now has 13 trackers, scientology.org is down to 4 trackers, churchofgod.org has 2 trackers and adventist.org has 5 trackers

  • jgnat
    jgnat

    Not a denominational site, but one of the better interactive religious websites, IMO.

    http://www.24-7prayer.com/

    How do I look up it's rank?

  • besty
    besty

    1 tracker installed on www.24-7prayer.com/ and Google PageRank 5 according to http://checkpagerank.net/

  • jgnat
    jgnat

    See, a site like 24-7 is what I am looking for as a Web 2.0 interactive site, that invites participation.

  • besty
    besty

    just thought I would revisit this after a few years - and guess what - the JW techies couldn't resist a wee bit of visitor tracking...seems in general there is tracker inflation going on....

    jw.org - 8 trackers on the home page - need to check this as they disappeared when I browsed back to the home page

    mormon.org - 20 trackers incl Google Analytics

    adventist.org - 2 trackers incl. Google Analytics

    churchofgod.org - 2 trackers incl. Google Analytics

    scientology.org - 14 trackers incl. Google Analytics

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