Halcon: From beginning to end, God offers reward or punishment.
Had he wished, he could have only offered reward. Not only does he offer punishment, he offers punishment that will never end. He will keep you alive after death in order to make sure you keep being punished. He understood that this would happen, and he chose to create that universe anyway.
This would be consistent, if he was defined as a sadist. But he is defined as moral, merciful, good, kind, loving, and so on. He is defined as wishing for all to be saved and enjoy eternal bliss. This definition is in direct contrast with the actions he is purported to have taken and the universe he is believed to have designed. That does not make sense.