He seems to have a need to be a victim and to portray the image of financial hardship.
Go onto any social media platform and there are a startling amount of people who earn a living by being a professional victim. These people tend to be the worst, most narcissistic people you'll ever set eyes on. They have there flying monkeys, although these flying monkeys have never even met this person personally, they believe in the lie that the professional victim has constructed around themselves.
Lloyd has carved his career on being a professional victim because it has worked for him. There are people on here that unwittingly fell for his victim hood, not because they are stupid, because they had empathy for his false persona, that is exactly who he targets. But when they wake up to his grift, he becomes the real Lloyd. A narcissistic sociopath who doesn't care about anyone, but what he can suck out of people.