Someone wrote humourous book, humour is known to get people's attention.
Lloyd cannot have the attention drawn away from him so he's not going to promote anything that threatens his perceived adulation. He's obviously alone and doesn't have many people around him if he has to resort to tweeting out a let's play pool message.
The question is, when is he going to realise he has brought all this on himself. I fear he never will unfortunately.
Which begs another question, how many of his Twitter followers are actually real. We are now hearing that over 30% of Twitter users could actually be bots, so it's not beyond the realms of possibilities.