This is the article that kicked off many of the changes that are being made (new kingdumb halls) and the new WBATS we see today. I guess it was their way of saying: "I told you so"...
I have to say their Brand management, PR staff and Rebranding is amazing! They rival Apple when it comes to their level of marketing!!! Hey when you have several billion in assets and no real overhead your able to afford only the best and anything you do with access to that type of cash flow (Mandatory donations) will look like a blessing from the great good Jehovah to the average Rank & File JW! They are even doing commercials/ music videos now so go figure! It's to the point that I'm no longer flustered and angered by it, it's just become all so surreal and truly hilarious to boot! I can't stop laughing! Ha
It's not a "RELIGION" its a "COMPANY", and the WT magazine is just their employee handbook, and it's revised (adjustments) every so often, so keep up or you will be FIRED (DF'ed)!
6 Jehovah wanted us never to forget that we are part of a universal organization. There is much more going on in support of Jehovah’s purposes than what we can see. For example, Ezekiel saw the invisible part of Jehovah’s organization depicted by a colossal celestial chariot. This chariot could move swiftly and change direction in an instant. (Ezek. 1:15-21) With each revolution of its wheels, the chariot could cover great distances. In vision, Ezekiel was also able to get a glimpse of the Rider of the chariot. He said: “I got to see something like the glow of electrum, like the appearance of fire all around . . . It was the appearance of the likeness of the glory of Jehovah.” (Ezek. 1:25-28) How awe-inspiring it must have been for Ezekiel to see this vision! He saw Jehovah in full control of his organization, directing its movement through his holy spirit. What an amazing representation of the heavenly part of Jehovah’s organization on the move!
11 How do we demonstrate our support for the arrangements made by Jehovah’s organization? One important way is by always putting our confidence in the ones whom Jehovah and Jesus are trusting to lead us in our preaching work. There are many activities or causes in the world today that could vie for the attention of those taking the lead among us. Yet, what has consistently been the focus of the visible part of Jehovah’s organization?