Big Pharma has been accused at times of "marketing madness," and that's a whole other topic, but isn't Big Religion guilty of marketing sin, after all there's no money in "normal."
There's no guilt induced donations to be had in OK-ness.
If we were taught that consenting adult sex is normal, enjoying your life, celebrating your milestones and achievements are all normal. Making mistakes and occasionally swearing like a sailor - yep all normal. Relationship break-ups, divorces, businesses failing, losing your job, - normal, normal and more normal. Feeling, at times, sad, angry, jealous, lonely, again all normal. Accidents, natural disasters -yeah that's right shit happens.
Would we have had any need for WT approved attonement? I think not!
What would happen to institutions like the WT who feed off the concept of sin?
Maybe that's how to wake up ones that are still drinking the koolaid, to gently remind them that they are normal.