As preface For those outside the USA, the superbowl is a big deal here in the states. Commercial spots are extremly expensive and the air time is coveted by advertisers. In fact the commercials are a huge draw for non sports fans to watch the game because companies get so creative.
with that as the back drop, the church of scientology ponied up the dough for a superbowl commercial! I was blown away. A religious advertisement during the superbowl. What are the odds that people will be drawn to a religion because of that commercial? Would the borg ever get that point? Would it help them? Im not really sure how to quantify my feelings about that spot, but its not a good feeling to see a cult advertise in such big way