And from these turn away.
No natural affection
WT has spoken about this scripture prophesying that this applies to the "world of mankind" whom are not worshiping Jehovah. Little do they know (if they secretly know/are aware of) that this scripture speaks about them and this organization disguised as a religion. "And from these turn away": those ones who no longer want to be affiliated with the Borg (i.e., exjws, faders, etc.).