Apocalyptism isn't a word used much in everyday conversations but it has compelling aspects to it in religious teachings of by some religious organizations or groups including the JWS.
No doubt it has alluring aspects by propagating fear and insecurity by whom embrace these thoughts.
There is a list of religious organizations that have taught apocalyptic ideologies and its not surprising that within many of these institutions they was the endeavoring proliferation of literature that was being focused upon.
Apocalypticism
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Apocalypticism is the religious belief that there will be an apocalypse, a term which originally referred to a revelation of God's will, but now usually refers to the belief that the world will come to an end very soon, even within one's own lifetime. This belief is usually accompanied by the idea that civilization will soon come to a tumultuous end due to some sort of catastrophic global event.
Apocalypticism is often conjoined with esoteric knowledge that will likely be revealed in a major confrontation between good and evil forces, destined to change the course of history. Apocalypses can be viewed as good, evil, ambiguous or neutral, depending on the particular religion or belief system promoting them. They can appear as a personal or group tendency, an outlook or a perceptual frame of reference, or merely as expressions in a speaker's rhetorical style.