The JW org keeps its servants busier than ever these days so that their minds are occupied 24/7. They ensure that there is no time for anything "worldly" to distract them.
In last week's Watchtower article on Spiritual Health they are putting pressure on the congregation to learn other languages on top of everything else they do. They allude to the fact that their spiritual health will suffer if they cannot understand the talks and publications in other languages. There was also emphasis on teaching children languages as their interest may fade otherwise???
In the UK we are seeing more people from other lands moving here, so there are more congregations for different languages now, so that would be one reason for it. Its the pressure put on members and they way these things are worded ...so manipulative! :-/ xxx