Okay, Conspiracy Theory brain at work here.
A previous post spoke of Rutherford obtaining a monetary backer to invest in this religion-based opportunity.
When looking at Mormons and JW's, they are both nutty, but different strains of nuts to appeal to different niche segments of society.
Always seems, though, that this an "out-there" idea.
But then, someone posted this video of Planned Obsolescence, and the Light Bulb Cartel.
The Lightbulb Conspiracy - Planned Obsolescence (somewhat ironically posted by TheTruthIsDiscovered )
If investors do something like this about light bulbs (and other consumer goods), why would religion not be a lucrative target?