Watch Tower (and other cults) Mind Control Explained
Over the past number of months, I've been pondering the HOW of mind control. So many very-in Dubs exude facial expressions of 'joy' when listening to cult propaganda, or when participating in cult activity.
It seems that there MUST be genuine neurological activity (hormones?) taking place to bring this effect.
This is a fascinating article that is definitely on the right track.
Hooked on a feeling.